Design Basics

Logo

Our black DPDHL Group logo on Postyellow is simple, strong, and widely recognized around the world. This guide introduces you to the different versions of the DPDHL Group logo, helps you calculate the recommended logo size for your needs, provides advice about placement and more. Scroll to the very end to download the logo files.

Logo
  • Essentials
  • Examples
  • Versions
  • Usage
  • Logo size generator
  • Dos and Don’ts
  • Placement
  • Responsive Logo
  • Downloads

Essentials

Our DPDHL Group logo strengthens our global position, uniting us as the leading group in both the German postal market and the global express and logistics market. In order to consistently show the world that we are one group, we need to ensure our one logo is used consistently around the world.

Within almost all our media, the DPDHL Group logo is placed on a Postyellow surface. When used in the Gradient Module within layouts, it is combined with the Postyellow gradient.

In order to make sure that our Group is highly visible and recognizable in tiny digital touchpoints, such as smart watches, a responsive DPDHL Group logo is available.

Examples

Versions

Standard logo

Logo without background
Logo for use on a Postyellow surface within our layouts.

 

Logo on brand field
Logo for use on a white surface or in foreign media. Use it on stationery, letterhead, business cards and partner media (sponsorships, co-branding).

 

Black logo
Logo for use where only black is available, such as fax sheets.

 

One-line logo

Logo without background
Logo for use on a Postyellow surface within our layouts.

 

Logo on brand field
Logo for use on a white surface or in foreign media. Use it on partner media (sponsorships, co-branding) and promotional items.

 

Black logo
Logo for use where only black is available, such as fax sheets.

 

Usage

Standard logo

Buffer zone
To ensure that our standard logo retains its legibility and integrity, always maintain a buffer zone of at least one base unit between the logo and all other design elements. (One base unit typically equals 1/7th of the logo width.) In DPDHL Group layouts, the buffer zone is at least two base units.

 

Minimum size
Our standard logo with brand field is strong enough to be visible and legible even when it is small, but do not reduce the size below a width of 100 px or 24 mm.

 

Minimum size
Do not reduce the size of our standard logo without brand field below a width of 84 px or 20 mm.

One-line logo

The one-line DPDHL Group logo may be used as an option in cases where there is not enough space to insert the standard two-line logo, such as in the footer area of a website, small-scale advertising media, sponsorship media with very limited space, etc.

Buffer zone
To ensure that our one-line logo retains its legibility and integrity, always maintain a buffer zone of at least one base unit between the logo and all other design elements. (One base unit typically equals 1/9th of the logo width.) In DPDHL Group layouts, the buffer zone is at least two base units.

Minimum size
Our one-line logo with brand field is strong enough to be visible and legible even when it is small, but do not reduce the size below a width of 124 px or 29.5 mm.

 

Minimum size
Do not reduce the size of our one-line logo without brand field below a width of 108 px or 25.7 mm.

Logo size generator

The standard logo size depends on the size of the base unit. Use the form to calculate the base unit. Generally speaking, we recommend a logo width equal to seven base units. To ensure consistency throughout all media, please use the size generated by the calculator. However, you may adjust the width as needed.

Select Media Type and Format to calculate recommended Base Unit.
 
These are the recommended values.

Base Unit

Brick size icon

Logo-Size

Logo image
= Base Units

The size of our one-line logo also depends on the size of the base unit in the layout. Generally speaking, we recommend a logo width equal to nine base units. That's two more base units than for standard DHL and DPDHL Group logos. The same guidelines regarding consistency apply.

Dos and Don’ts

Placement

In print and digital layouts

The DPDHL Group logo is usually placed in one corner of the Gradient Module. There should be an obvious visual relationship between the logo and the images and/or text, for example by aligning them along the same vertical axis.

Responsive Logo

Our responsive logo makes it possible to showcase our company in small places. It may only be used in digital media where space is limited:

  1. If it’s not technically possible to display our standard logo with a width of at least 84 pixels.

  2. If our standard logo is too small to be clearly seen or recognized because of its width.

Here are some specific application examples:

  • Square or round app icons

  • Square or round social media profile pictures

  • Favicon (special design file available under Downloads)

  • Mobile websites and apps

 

Versionen

Responsive logo without background

Logo for use on a Postyellow surface within our layouts or within profile pictures.

Responsive logo on brand field

Logo for use on foreign media (sponsorships, co-branding).

 

Verwendung

Buffer zone

Always maintain a buffer zone of at least ⅙ the width above and below the logo.

Minimum size

The logo may be displayed very small, however it should never be reduced to less than 32 pixels.

 

Placement

In app icons, social media icons or Favicon, the responsive logo is centered vertically and horizontally.

In DPDHL Group applications, we prefer using the standard logo in the recommended width of seven base units. The responsive logo should only be used as an exception inside an application, such as in an app’s header or in a mobile online advertising banner. In that case, the responsive logo width should be three base units.

 

Dos and Don’ts

Downloads

If you download any document, you accept our Terms and Conditions.

DPDHL Group Logo
ZIP
428.70 KB
DPDHL Group One-line Logo
ZIP
401.15 KB
DPDHL Group Responsive logo
ZIP
194.62 KB
DPDHL Group Favicon with responsive logo for websites
ZIP
7.61 KB