Group Initiatives

Safety First

“Safety First” is our approach to Occupational Health & Safety. “Safety First” is a core element of the DPDHL Group Strategy 2025. We remain committed to providing a supportive work environment. By 2025, we have set the target to substantially reduce our Group accident rate by 30% as compared to 2017. Our Safety First culture means that we think about Safety in everything we do. In this guide, you will find the Safety First logo, usage guidelines, and more.

Safety First
  • Examples
  • Logo versions
  • Logo size
  • Placement
  • Wording
  • Support
  • Downloads


Logo versions

Basic logo

The Safety First logo layout principles and usage guidelines in this guide apply to both internal and external communications.

Logo with DHL only

The logo version showing the DHL logo only is only used within the context of the Business Unit DHL Global Forwarding.


Logo size

The size of the Safety First logo depends on the size of the DPDHL Group logo. If both logos are placed next to each other, they share the same baseline. To ensure that the logo retains its legibility and integrity in print media, the minimum width is 21 mm. If the DHL logo is resized, adjust the Safety First logo proportionally. The Safety First logo retains the width of 30% of the DHL logo.

Size of the DPDHL Group logo without brand field compared with the Safety First logo.

Size of the DPDHL Group logo with brand field compared with the Safety First logo.


Always place the Safety First logo within the type area and in combination with the DPDHL Group logo. Follow the layout principles laid out in our Additional Logo and Co-Branding Guides.

A visual relationship

Position the Safety First logo based on the position of the DPDHL Group logo. Place it within the type area and at a clear distance from the DPDHL Group logo.

A boilerplate

Consider inserting the Safety First below the copy text as a boilerplate and aligned with text, creating a vertical axis between the DPDHL Group logo, the left edge of the copy text, and the Safety First logo. The minimum distance to the copy text is two blank lines.


In copy text, Safety First is always written in uppercase, and in main headlines it is always written in all-caps.


If you need additional support or inspiration to help you design “Safety First” materials, please contact our Group Brand Services-Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services
Phone: +49 228 182-10444


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DPDHL Group Safety First Logo
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DHL Safety First Logo
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