Group Initiatives


In this guide you will learn more about our Group-wide program GoTrade. You will also find the program’s logos, usage guidelines, and helpful examples.

  • Examples
  • Logo versions
  • Logo size
  • Placement
  • Wording
  • Support
  • Downloads


Logo versions

The GoTrade logo layout principles and usage guidelines in this guide apply to both internal and external communications.

Program logo for internal media

For all internal media, use the GoTrade logo excluding additional text.

Two different logo versions are available to ensure legibility on a variety of backgrounds. However, if you wish to place the logo on an image, please contact the Group Brand Services Team.

Program logo for external media

For all external media, use only the GoTrade logo including additional text.

Logo size

The size of the logo depends on the size of the DPDHL Group logo. If placed next to each other, position both logos on one plane. The minimum width allowed is 17mm. this ensures that the program logo is always legible and never distorted in print media. If you change the size of the DPDHL Group logo, you must also resize the GoTrade logo proportionally. The width of the GoTrade logo is always equal to 70% of the DPDHL Group logo. The GoTrade logo with additional text for external media is always the same width as the DPDHL Group logo.

Size of the DPDHL logo without brand field in comparison to the GoTrade logo.

Size of the DPDHL logo with brand field in comparison to the GoTrade logo.


Place the GoTrade logo preferably together with the DPDHL Group logo in the type area. Follow the layout principles in our Additional Logos and Co-Branding Guides.

A visual relationship

The logo position depends on the position of the DPDHL Group logo. Place it in the type area at a clear distance from the DPDHL Group logo.

A boilerplate

You can also insert the logo below the copy text as a boilerplate and align it with the copy text. The GoTrade logo and the left edge of the copy text should form a vertical line. The minimum distance to the copy text is two blank lines.


Write the term GoTrade in camel case, meaning each word in the compound is capitalized. In headlines, write GoTrade preferably in all caps.


If you need additional support or inspiration to help you design GoTrade materials, please contact the Group Brand Services Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services Team
Phone: +49 228 182-10444


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GoTrade Logo
5.68 MB