Co- and Sub-Branding

Additional Logos

Sometimes additional logos are needed to represent certain events, programs, etc. This guide explains where and how additional logos may be applied and includes a versatile, easy-to-use logo design kit to help you create creative yet consistent logos.

Additional Logos
  • Essentials
  • Examples
  • Placement
  • Style
  • Dos and Don’ts


At DPDHL Group, we use logos to help communicate special programs, conferences, meetings, anniversaries, awards, activities and campaigns. Like all DPDHL Group media, they follow a clear and simple design and share the same basic elements – essentially an interplay of typography, simple symbols and forms in our brand colors.

Support and approval

New logos that are to be used externally or have a high strategic importance (e.g. Group initiatives) must be designed in coordination with Group Brand Marketing. Please contact Group Brand Services (GBS) early in the design process for support and guidance.

New logos intended for internal use can be designed according to the design guidelines below.

Before publication, all new logos must go through the mandatory approval process. Please send your draft to GBS for approval.

GBS is available at any time to support the design of new logos. They can help you create a professional logo file package and/or provide advice on the design itself.

Group Brand Services



Always place the additional logo within the type area and in combination with the DPDHL Group logo. 

A visual relationship

Arrange the additional logo based on the position of the DPDHL Group logo. Place it within the type area and at a clear distance from the DPDHL Group logo.

A boilerplate

Consider inserting the additional logo below the copy text, aligning it with the left edge of the copy text column. The minimum distance to the copy text is two blank lines.


Feel free to use any font style within our tailormade “Delivery” typeface in both upper or mixed case. If your logo includes a symbol, we recommend a two-dimensional, solid, and flat style with simple, comprehensible shapes. Use black in combination with DHL Red, Postyellow, white, and gray tones. Use color gradations and simple color gradients as options.

Dos and Don’ts