DHL newsletters are an important form of communication. They represent a direct and convenient way to keep people around the world updated on the latest news and events. This guide explains how to make your newsletters successful and transport the DHL brand experience.
Dos and Don’ts
The purpose of DHL newsletters is to provide new and important information. Make sure your message is received by sending newsletters that are visually appealing, clearly structured and concisely written – all of which will help make your content is easy to consume and understand.
DHL newsletters typically feature the following elements:
- A visually engaging header visual containing the Postyellow gradient, the DHL logo along with a descriptive headline and optional call to action (CTA)
- A brief intro section describing the key message of the newsletter
- A manageable amount of text/image sections
- A footer with unsubscribe option, contact links and all legal company information required by local laws. (Please check the requirements in your country to ensure you are in compliance.)
Your readers see lots of interesting digital content every day. How can you stand out and grab their attention?
Apply the DHL design
Apply our DHL layout principles, brand colors and typography to your newsletters. Use our tailormade Delivery typeface as web font and make sure that Calibri is set as the fallback font for email clients that do not support web fonts. Use the base unit for gutters and spacing between elements as well as to define the appropriate the logo size.
Choose an engaging subject line
Just because a customer signed up to receive your newsletter doesn't mean they'll actually open and read it. But you can increase the chances by creating a creative and engaging subject line. Make your readers curious about what's inside.
Focus on the main topic
Your newsletter might cover multiple topics, but that doesn't mean you should treat each topic equally. Choose one main topic that you really want them to read and offer additional topics for readers with more time. Make it easy for readers to scroll through your newsletter and pick out the topics they’re interested in.
Make your readers act
Newsletters are often intended to be a call to action. A CTA takes your reader to the next step in the journey, whether that's to a shop, an offer, or another article. The key is to make your CTA as clear as possible.
Test drive in email clients
Develop your newsletters with the limitations of poor email clients in mind. Before you send out your newsletter, it’s crucial to run a comprehensive test drive in a variety of clients in order to ensure quality and usability across the board.
Get an approval
Before you send out your newsletter, please follow the approval process outlined in the approval guide.