Co- and Additional Branding


DHL bundles tailored solutions to target ten specific industries, which we refer to as our DHL sectors. This guide shows how to write them properly and provides tips for designing sector-specific media.

  • Essentials
  • Examples
  • Wording
  • Display types
  • Sector icons
  • Dos and Don’ts
  • Downloads


Industry sectors can be communicated using specific key visuals, images, icons etc. Our Brand contains the following industry sectors:

  • Auto-Mobility Sector
  • Chemicals Sector
  • Consumer Sector
  • Energy Sector
  • Engineering and Manufacturing Sector
  • Financial Services Sector
  • Life Science and Health Care Sector
  • Public Sector
  • Retail Sector
  • Technology Sector



Sector name

Industry sectors are written in title case (capitalize first letter of each word). In main headlines, sector names are written in uppercase letters and each word is separated by a space. In copy text only, add “DHL” before the name. 

Sector solution

Each industry sector offers a specific service called solution. These solutions follows the same writing style as their sector.

Display types

Use one of the following display types to communicate the industry sector.

Typographic types

Appearance in text
Place the sector name in the main headline or the copy text, depending on your needs. Follow the writing style above.

Industry-specific customer promise
Add an industry-specific customer promise to the sector name in the main headline.

Each industry sector has its own domain, which leads to a relevant landing page. Be sure to position it prominently throughout all media.

Other types

Use a specific, topic-related image consistently throughout all media. Ensure that your images conform to Imagery Guide.

Key visual
Use a specific illustration or an image consistently throughout all media. Consider integrating the DHL Sector icon into you illustration.

Sector icon
Each sector icon may only be used in combination with its assigned sector and for specific purposes. See the next section below for more details.

Sector icons

Use sector icons to design illustrations, infographics, and navigation elements in digital applications. 

Dos and Don’ts


You’ll find the sector icons available for download in our interactive and intuitive › icon library.