Group Initiatives


GoHelp is our Group-wide program for disaster management. When called upon by the UN, we support relief efforts by volunteering our logistics expertise, our global network and the personal commitment of our individual employees. In this guide, you will find the program’s logos, usage guidelines, and helpful examples.

  • Examples
  • Logo versions
  • Logo size
  • Placement
  • Wording
  • Support
  • Downloads


Logo versions

Use the GoHelp logo in all layouts that have to do with the GoHelp program. It may be used in both internal and external media.

Two different logo versions are available to ensure legibility on a variety of backgrounds. However, if you wish to place the logo on an image, please contact the Group Brand Services Team.

Logo size

The size of the logo depends on the size of the DHL logo. If placed next to each other, position both logos on one plane. The minimum width allowed is 14mm. this ensures that the GoHelp logo is always legible and never distorted in print media. If you change the size of the DHL logo, you must also resize the GoHelp logo proportionally. The width of the GoHelp logo is always equal to 70% of the DHL logo.

Size of the DHL logo without brand field compared with the GoHelp logo.

Size of the DHL logo with brand field compared with the GoHelp logo.



Place the GoHelp logo preferably together with the DHL logo in the type area. Follow the layout principles in our Additional Logos and Co-Branding Guides.

Visual orientation

The logo position depends on the position of the DHL logo. Place it in the type area at a clear distance from the DHL logo.

A boilerplate

You can also insert the logo below the copy text as a boilerplate and align it with the copy text. The left edge of the copy text and the GoHelp logo should form a vertical line. The minimum distance to the copy text is two blank lines.


Write the term GoHelp in camel case, meaning each word in the compound is capitalized. In headlines, write GoHelp preferably in all caps.


If you need additional support or inspiration to help you design GoHelp materials, please contact the Group Brand Services Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services Team
Phone: +49 228 182-10444



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GoHelp Logo
1.19 MB